Scentre Group partnered with Australian Red Cross and WhiteGrey to create a temporary blood donation site called ‘The Most Magical Gift Shop’. The location was at Westfield Sydney. Here, shoppers could drop in and give the gift of life and donate blood.
Plan of the available store space.
The Life Blood rooms were modeled in Blender then exported to Unreal Engine for texturing and lighting for realtime renders.
Case Study Video.